College Recruiting & Apple’s $2 Billion Advertising Budget

Apple spends $2,000,000,000 (that’s billion) on advertising.

They are the best in the world at what they do. But they still spend $2 Billion to advertise their product!


What does this have to do with college recruiting?

How many times have you seen “good” players stop communicating with colleges because 1 coach likes them?  How many times have you heard travel coaches say “he’s so good coaches will come to him”?

Why does 1 of the best brands in the history of the world continue to proactively communicate, advertise & promote their product? Because they want to sell more. They want more opportunity.

Do you have an offer? Does a coach like you? Cool. Let’s get 3 offers. Let’s find 6 coaches to like you. Let’s leverage an offer to get another. Use that to leverage more money from the original.

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If you’d like a little (or a lot) of help developing your strategy for communicating with college coaches I’d encourage you to consider enrolling in The Playbook.